OUR JOURNEY
“What hurts us is what heals us.”
- Paulo Coelho
Our founder, Emma Craig, started her career as a Mental Health Counsellor at a time when she was dealing with her own mental health struggles. During this time when working closely with a therapist for 2 years, Emma seen first hand the benefits that therapy has but recognised a gap where therapy can be expensive and can have long waiting times.
Emma grew up in Northern Ireland where mental health is unfortunately a massive issue and has been since the troubles. NI have the highest suicide rate in the whole of the UK. The waiting lists are so long for proper help that the issues end up spiralling further beyond our control and it isn't unless you self-harm, take an overdose, or express thoughts of suicidality that mental health is then taken seriously and this should not be the case. Help is unfortunately not accessible or quick enough for some people and this why individuals won't come forward for help when struggling.
Emma always found herself being there to support others with struggles by providing a listening ear and has been passionate in helping her communities through volunteering work in her free time since a teen. After moving abroad to Australia in 2018, Emma realised there were many expats similar to her that faced challenges with their mental health while living abroad with issues like loneliness, unresolved trauma and difficulty surrounding self-worth. Upon qualifying, Emma then decided to take further steps towards establishing her private practice as a young Counsellor who can use her own personal experience combined with professional therapeutic skills to change mental health support in her local communities and across the globe.
Emma aims to inspire others especially young people around her to open up endless conversations about mental health and have an understanding around how they are feeling without the overwhelm of further distress from accessing support resources.
Emma has developed many life skills that have enabled her to establish her private practice through her background of working within different settings such as social care, hospitality, sales, business marketing and various administrative roles. Emma fully qualified in Professional Psychotherapeutic Counselling back in 2019 and then launched "The Flawed Journey", brand name after Emma's experience of her own flawed journey with mental health.
Our aim is to create a space where individuals can reach services when needed without the restriction of waiting times and high fees which will enable individuals to open up about their mental health struggles and get the help they need at that time.
The Flawed Journey is a fast growing practice that started as a dream and vision and has now expanded to a team of other passionate mental health advocates that also want to eradicate the stigma. From the moment you step into our space, we ensure you feel relaxed, safe, understood and heard. Whether you reach out for our support through a challenging time or are looking to clarify your potential for the future ahead, we want you to feel at ease as we are with you on this journey of healing and growth.
Reach out today and connect with our friendly team below.

"I started The Flawed Journey practice because when I was in need of help and in search for a Counsellor and professional help, I couldn't find instant services that were accessible, affordable and modern. My aim is to create a space where individuals can reach services when needed without the restriction of waiting times and high fees which will enable individuals to open up about their mental health struggles and get the help they need."
- Founder, Emma Craig